Transforming Pipelines into Digital Platforms: An Illustrative Case Study Transforming a Traditional Pipeline Business Model in the Standardization Industry into a Digital Platform
نویسندگان
چکیده
For many, digital transformation is the new normal. However, in particular, pipeline businesses traditional industries, such as standard-setting organizations (SSOs), are reluctant to radically rethink their business models, they have often successfully prevailed for decades. The literature shows that there a great deal of theory be found on transformation, but practical and, at same time, scientific approach yet missing. Following design science framework, this paper introduces two-step transform model into standardization platform. This achieved by mapping incumbent mode146l and its ecosystem with Platform Business Model Canvas introduced Eisape. representation current then digitally transformed according three key points Alstyne et al., shifting realm. illustrative case study DIN e.V. (the German SSOs) demonstrates methodology suitability real applications. result platform platform, which, compared via an index model, has potential disrupt entire industry.
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ژورنال
عنوان ژورنال: Journal of open innovation
سال: 2022
ISSN: ['2199-8531']
DOI: https://doi.org/10.3390/joitmc8040183